Key factors before choosing your social networks
- In which social networks is your target audience: The first thing you need to know is in which social networks are your customers.
- Does the wayusers use the social network fit with your company? Your presence on social networks should allow your company to provide answers and solutions to the users who are on them.
- What are the objectives of your company to be in social networks: Some social networks are more suitable than others for specific objectives.
- Determine what your resources are: you must assess how much time and money you are willing to invest in social networks, since it is not enough to create a profile on them, and therefore, they require human and economic resources. If you cannot manage them in-house, you can outsource their management by hiring agencies or freelancers.
Types of social networks
General social networks
Specialized social networks
Thematic social networks
Geolocation social networks
Which social networks are important for your company?
Google+
YouTube
- Helps organic positioning in search engines(SEO).
- Helps companies differentiate themselves from the competition. If you want to read more about YouTube Marketing strategies, don't miss this article.