Web Development & Local SEO

Funeflor

Drupal website for funeral services: immediate trust, service clarity, quick contact for emergencies and optimized local SEO.

4 months
3 specialists
2025
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Services
Drupal DevelopmentUX/UI DesignLocal SEOCROAccessibility
Before

The Challenge

Funeflor operates in an extremely sensitive sector where immediate trust is critical. Users arrive during difficult moments and need absolute clarity about the services offered and quick access to contact, especially for emergencies. Local and industry-specific SEO is also essential to capture high-intent demand.

After

The Solution

We developed a simple, conversion-oriented Drupal site: specific landing pages by service and geographic area, trust blocks (certifications, years of experience, testimonials), persistent and accessible contact options (phone, WhatsApp, form) at all times, and an FAQ section to address common concerns. We implemented a solid local SEO foundation and complete lead measurement.

K

Technologies.

The tools that made this project possible

Drupal 10
Twig
G
Google Business Profile
GTM
GA4
S
Schema.org

Results.

#1 Local keywords
+45% Qualified leads
<3s Mobile LCP
100% Visible contact

Process.

01

Strategy

Competitor analysis and local keyword research

02

UX/UI

Trust-centered and accessible design

03

Development

Drupal implementation with zone-specific landing pages

04

Local SEO

Optimization for local searches

05

CRO

CTA and contact form optimization

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