Web Development & Local SEO 2025

Funeflor

Drupal website for funeral services: immediate trust, service clarity, quick contact for emergencies and optimized local SEO.

4 months 3 specialists 2025

Services

Drupal Development
UX/UI Design
Local SEO
CRO
Accessibility

Related services

01The challenge

Funeflor operates in an extremely sensitive sector where immediate trust is critical. Users arrive during difficult moments and need absolute clarity about the services offered and quick access to contact, especially for emergencies. Local and industry-specific SEO is also essential to capture high-intent demand.

02The solution

We developed a simple, conversion-oriented Drupal site: specific landing pages by service and geographic area, trust blocks (certifications, years of experience, testimonials), persistent and accessible contact options (phone, WhatsApp, form) at all times, and an FAQ section to address common concerns. We implemented a solid local SEO foundation and complete lead measurement.

Tech stack

How it's built

Front end

Twig Front-end templates

Engine

Drupal 10 Structured CMS

Growth

Google Business Profile Local presence
GTM Tag management
GA4 Web analytics
Schema.org Structured data

03Architecture

How a request flows

A user searches for a funeral service in their area and lands on a page specific to the service and geographic zone, optimized for local SEO
The page immediately shows the trust blocks (certifications, years of experience, testimonials) and persistent contact options (phone, WhatsApp, form)
If they have questions, the FAQ section answers the common ones without the user having to search further
The user gets in touch through whichever channel they prefer, available at all times, including for emergencies
GTM and GA4 measure every contact as a lead, and Google Business Profile reinforces local presence in search results

04Measured impact

Results

#1 Local keywords
+45% Qualified leads
<3s Mobile LCP
100% Visible contact

Verifiable data

Metrics in detail

Duration of the web project (months): 4
Specialists on the project team: 3
Persistent contact channels for emergencies (phone, WhatsApp, form): 3
Trust blocks on the pages (certifications, years of experience, testimonials): 3

Methodology: Project scope data (2025): duration and team come from the contract; the contact channels and trust blocks, from the site design. The local ranking, leads, performance and contact coverage metrics are in the results section of this case study.

05The process