TwoPoles
Shopify ongoing development with CRO framework: +0.4pp conversion, +9% AOV and performance control in a constantly evolving e-commerce.
The Challenge
TwoPoles manages an e-commerce with constant changes: promotions, product updates, UX improvements. The risk is degrading conversion and speed with each change. They needed a continuous CRO framework that would allow them to prioritize by impact, measure results and turn learnings into systematic improvements.
The Solution
We implemented Shopify ongoing development with permanent focus on the funnel: collection optimization, product pages, bundles, upsells and strict app and performance control. We established a CRO framework with a prioritized hypothesis backlog, complete tracking instrumentation, short iteration cycles and standardization of changes that demonstrate positive impact.
Technologies.
The tools that made this project possible
Results.
Process.
Audit
Funnel analysis and CRO opportunities
Backlog
Hypothesis prioritization by estimated impact
Implementation
Development of improvements with tracking
Measurement
Results analysis and validation
Iteration
Standardization and next cycle
The Platform.
"The systematic CRO approach has transformed how we make decisions. We no longer improvise changes: every improvement is backed by data and the impact is measurable."
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