Web Development & Platform 2025

in99

Dual-layer digital ecosystem: WordPress for acquisition and SEO, custom Laravel platform for operations with end-to-end integration.

10 months 6 specialists 2025 in99.com

Services

WordPress Development
Laravel Development
UX/UI Design
Technical SEO
Systems Integration

Related services

01The challenge

in99 needed a dual-layer ecosystem: a marketing website for acquisition and SEO, and a custom platform for daily operations. The main risk was misalignment between messaging, data and tracking across both layers. Additionally, the team needed to publish content without breaking the design, and the platform had to scale with granular permissions and roles.

02The solution

We developed WordPress as the 'acquisition' layer with conversion-focused templates, technical SEO and optimized performance. Laravel serves as the 'product' with role modules, workflows, dashboards and reporting. The integration between both systems includes SSO, UTM passthrough, deep linking and end-to-end analytics that track the full journey from lead to platform action.

Tech stack

How it's built

Front end

React Reactive UI
Inertia.js SPA bridge

Engine

Data

MySQL Database
Redis In-memory cache

Growth

GTM Tag management
GA4 Web analytics

03Architecture

How a request flows

A visitor lands on WordPress, the 'acquisition' layer, through a conversion-oriented template with technical SEO and optimized performance
On converting, the session's UTMs are captured and deep links are generated to the Laravel platform, the 'product'
The user accesses the platform via SSO (single sign-on), without authenticating again between WordPress and Laravel
Laravel manages the user's operational workflow with its granular roles and permissions modules, dashboards and reporting
End-to-end analytics joins the WordPress and Laravel events into a single journey, making it possible to follow each lead from the initial visit to the action on the platform

04Measured impact

Results

+24% Qualified leads
-55% Publishing time
-30% Operational flow time
100% End-to-end tracking

Verifiable data

Metrics in detail

Duration of the ecosystem project (months): 10
Specialists on the project team: 6
Ecosystem layers integrated with SSO and end-to-end analytics (WordPress for acquisition, Laravel platform): 2
Mechanisms that join the two layers (SSO, UTM passthrough, deep links, end-to-end analytics): 4

Methodology: Project scope data (2025): duration and team come from the contract; the layers and integration mechanisms, from the ecosystem architecture. The leads, timing and tracking coverage metrics are in the results section of this case study.

05The process