in99
Dual-layer digital ecosystem: WordPress for acquisition and SEO, custom Laravel platform for operations with end-to-end integration.
The Challenge
in99 needed a dual-layer ecosystem: a marketing website for acquisition and SEO, and a custom platform for daily operations. The main risk was misalignment between messaging, data and tracking across both layers. Additionally, the team needed to publish content without breaking the design, and the platform had to scale with granular permissions and roles.
The Solution
We developed WordPress as the 'acquisition' layer with conversion-focused templates, technical SEO and optimized performance. Laravel serves as the 'product' with role modules, workflows, dashboards and reporting. The integration between both systems includes SSO, UTM passthrough, deep linking and end-to-end analytics that track the full journey from lead to platform action.
Results.
Process.
Discovery
Business flow mapping and integration point identification
Architecture
WordPress + Laravel integration design
WordPress
Marketing and acquisition layer development
Platform
Laravel development with operational modules
Integration
SSO, unified tracking and end-to-end analytics
The Platform.
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