E-commerce & CRO 2025

Living Silica

Shopify DTC e-commerce focused on trust and mobile conversion: optimized PDP, bundles, upsells and performance control for frequent campaigns.

6 months 4 specialists 2025
Services
  • Shopify Development
  • CRO
  • UX/UI Design
  • Email Marketing
  • Analytics
Related services

01The challenge

The challenge

Living Silica operates in the DTC supplements market where trust is critical (claims, legal, social proof) and mobile conversion must be flawless. With frequent promotional campaigns, there was a risk of degrading performance through app and script accumulation, losing efficiency in the conversion funnel.

02The solution

The solution

We designed a conversion-focused Shopify UX: powerful product pages with clear benefits, social proof, FAQs, guarantees and trust badges. We optimized collections, implemented strategic bundles and upsells, and created campaign-specific landing pages. We maintained strict performance control (minimal apps, optimized assets) with full funnel tracking (PDP, Add to Cart, Checkout) to iterate with data-driven CRO.

Tech stack

How it's built

Front end

  • Liquid Shopify templates

Engine

Growth

  • Klaviyo Email marketing
  • Rebuy E-commerce personalization
  • GTM Tag management
  • GA4 Web analytics
  • Hotjar User behaviour

03Architecture

How a request flows

  1. A visitor lands on the Shopify product page (PDP), designed with clear benefits, social proof, FAQs and trust badges

  2. The visitor adds the product to the cart, where Rebuy suggests relevant bundles and upsells based on the order

  3. GTM records each step of the funnel (PDP, add to cart, checkout) and sends it to GA4 to measure conversion

  4. If the visitor leaves without completing the purchase, Klaviyo triggers automated email marketing flows to win them back

  5. Hotjar records sessions and heatmaps that feed the CRO cycle, with a minimal set of Shopify apps so as not to degrade performance

04Measured impact

Results

  • +0.6pp Conversion (1.9 to 2.5%)
  • +12% Average order value (AOV)
  • +18% Email revenue
  • -28% Mobile LCP

Verifiable data

Metrics in detail

Duration of the store project (months)
6
Specialists on the project team
4
End-to-end instrumented funnel steps (PDP, add to cart, checkout)
3

Methodology: Project scope data (2025): duration and team come from the contract; the funnel steps, from the store instrumentation. The conversion, average order value, email and performance metrics are in the results section of this case study.

05The process

The process

  1. Audit

    Current funnel analysis and CRO opportunities

  2. UX/UI

    PDP and collection redesign for conversion

  3. Development

    Shopify implementation with optimized performance

  4. Email

    Automated flows and acquisition with Klaviyo

  5. CRO

    Continuous testing and funnel optimization

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