Web Development & Tourism 2024

Tamarit Beach Resort

Custom Symfony booking platform for a beach resort: proprietary booking engine, PMS integration, multi-language SEO and mobile-first conversion.

12 months 6 specialists 2024

Services

Symfony Development
UX/UI Design
International SEO
PMS Integration
CRO

Related services

01The challenge

Tamarit Beach Resort needed a custom platform to increase direct bookings over OTAs (Booking, Expedia), reducing commissions and controlling the customer relationship. The system had to integrate with their existing PMS, manage real-time availability, and compete in multi-language SEO for key European markets.

02The solution

We developed a custom Symfony platform with a proprietary booking engine integrated with the resort's PMS. The system manages availability, dynamic pricing, extras and cancellation policies in real time. We implemented multi-language SEO with hreflang for priority markets (ES, EN, FR, DE), localized content and Schema.org for tourism. The mobile UX prioritizes conversion with a 3-step booking process, immersive gallery and accommodation comparator.

Tech stack

How it's built

Front end

Twig Front-end templates

Engine

Symfony PHP framework

Data

PostgreSQL Database
Redis In-memory cache
Elasticsearch Search engine

Growth

GTM Tag management
GA4 Web analytics
Schema.org Structured data

03Architecture

How a request flows

A visitor searches for accommodation in their language (ES, EN, FR or DE) and lands on a page with hreflang and content localized for their market
The in-house booking engine, integrated into Symfony, queries availability and dynamic rates in real time against the resort's PMS
The user compares accommodations in the comparison tool and completes the booking process in 3 steps, with the immersive gallery supporting the decision
On confirmation, the booking syncs in real time with the PMS (availability, rates, extras and cancellation policies)
The booking is recorded directly with the resort, avoiding the commission charged by OTAs (Booking, Expedia)

04Measured impact

Results

+35% Direct bookings
-18% Cost per booking
+60% Organic traffic
Real-time PMS sync

Verifiable data

Metrics in detail

Steps in the online booking process: 3
Markets with dedicated SEO and hreflang: ES, EN, FR, DE
Duration of the platform project (months): 12
Specialists on the project team: 6

Methodology: Project scope data (2024): the booking process and markets come from the platform design; the duration and team, from the contract. The direct bookings, cost per booking and organic traffic metrics are in the results section of this case study.

05The process