Web Development & CRO

Nexus Energía

Conversion-focused corporate website redesign for a renewable energy company: segmented structure, technical SEO foundation and optimized lead generation.

6 months
4 specialists
2025
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Services
WordPress DevelopmentUX/UI DesignTechnical SEOCROWeb Analytics
Before

The Challenge

Nexus Energia needed a corporate website where trust was the deciding factor: explaining their offering and services with absolute clarity and converting traffic into qualified leads. They also needed to manage multiple languages, comply with cookie and consent regulations, and maintain accessibility without penalizing speed or making internal team editing difficult.

After

The Solution

We designed a conversion-oriented redesign with differentiated structure by customer type, specific landing pages by search intent, segmented forms based on visitor profile, and consistent CTAs throughout the journey. We implemented WordPress with reusable blocks, a scalable structure for services, resources and branch offices, a solid technical SEO foundation, and controlled performance with minimal plugins and optimized assets.

K

Technologies.

The tools that made this project possible

WordPress
PHP
Tailwind CSS
GTM
GA4
Cookiebot

Results.

+21% Non-brand organic traffic
-17% Services bounce rate
<200ms Mobile INP
2.2s Target LCP

Process.

01

Strategy

Audience definition and content structure planning

02

UX/UI

Conversion-oriented design by customer type

03

Development

WordPress with reusable blocks and technical SEO

04

Compliance

Cookie, consent and accessibility configuration

05

CRO

Form and CTA optimization based on data

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Web Development & Accessibility WordPress Development · WCAG Accessibility · UX/UI Design