Nexus Energía
Conversion-focused corporate website redesign for a renewable energy company: segmented structure, technical SEO foundation and optimized lead generation.
The Challenge
Nexus Energia needed a corporate website where trust was the deciding factor: explaining their offering and services with absolute clarity and converting traffic into qualified leads. They also needed to manage multiple languages, comply with cookie and consent regulations, and maintain accessibility without penalizing speed or making internal team editing difficult.
The Solution
We designed a conversion-oriented redesign with differentiated structure by customer type, specific landing pages by search intent, segmented forms based on visitor profile, and consistent CTAs throughout the journey. We implemented WordPress with reusable blocks, a scalable structure for services, resources and branch offices, a solid technical SEO foundation, and controlled performance with minimal plugins and optimized assets.
Technologies.
The tools that made this project possible
Results.
Process.
Strategy
Audience definition and content structure planning
UX/UI
Conversion-oriented design by customer type
Development
WordPress with reusable blocks and technical SEO
Compliance
Cookie, consent and accessibility configuration
CRO
Form and CTA optimization based on data
The Platform.
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