Web Development & CRO 2025

Nexus Energía

Conversion-focused corporate website redesign for a renewable energy company: segmented structure, technical SEO foundation and optimized lead generation.

6 months 4 specialists 2025

Services

WordPress Development
UX/UI Design
Technical SEO
CRO
Web Analytics

Related services

01The challenge

Nexus Energia needed a corporate website where trust was the deciding factor: explaining their offering and services with absolute clarity and converting traffic into qualified leads. They also needed to manage multiple languages, comply with cookie and consent regulations, and maintain accessibility without penalizing speed or making internal team editing difficult.

02The solution

We designed a conversion-oriented redesign with differentiated structure by customer type, specific landing pages by search intent, segmented forms based on visitor profile, and consistent CTAs throughout the journey. We implemented WordPress with reusable blocks, a scalable structure for services, resources and branch offices, a solid technical SEO foundation, and controlled performance with minimal plugins and optimized assets.

Tech stack

How it's built

Front end

Tailwind CSS Styling system

Engine

WordPress CMS & landing pages
PHP Back-end language

Growth

GTM Tag management
GA4 Web analytics
Cookiebot Consent management

03Architecture

How a request flows

A visitor lands on a landing page specific to their search intent, within the structure differentiated by customer type
WordPress serves the page built with reusable blocks, with the minimum plugins needed so as not to penalize speed
Cookiebot manages cookie consent before the analytics scripts are activated
The visitor fills in the form, segmented by their profile, with a CTA consistent with the rest of the journey
GTM fires the events to GA4, which measures the full funnel and feeds the CRO decisions on forms and CTAs

04Measured impact

Results

+21% Non-brand organic traffic
-17% Services bounce rate
<200ms Mobile INP
2.2s Target LCP

Verifiable data

Metrics in detail

Duration of the conversion-focused redesign (months): 6
Specialists on the project team: 4
Content areas in the scalable structure (services, resources, branch offices): 3

Methodology: Project scope data (2025): duration and team come from the contract; the content areas, from the site architecture. The traffic, bounce and performance metrics (INP, LCP) are in the results section of this case study.

05The process