B2BLeadGenerationThatCloses
We don't sell volume. We build lead capture systems with lead scoring, automated nurturing, and complete attribution.
Lead Generation That Closes Deals
Scoring, nurturing and closed-loop attribution
We don't sell lead volume. We build capture systems with predictive lead scoring, automated nurturing, and multi-touch attribution that connects marketing with revenue.
Scientific Lead Generation
System, not isolated tactics.
Executive Summary
B2B lead generation requires systems, not tactics. Our clients achieve a 45% CAC reduction and triple their MQL to SQL conversion with the systems we implement.
Our approach combines predictive lead scoring (fit + engagement) with automated nurturing and multi-touch attribution connecting marketing to revenue.
The vanity metric of "leads generated" doesn't pay salaries. We measure and optimize toward qualified pipeline and closed opportunities.
Technical Summary
Automation stack: HubSpot/Marketo/ActiveCampaign for scoring and nurturing, Segment for data unification, Clearbit/ZoomInfo for enrichment.
Attribution: multi-touch models configured (U-shape, W-shape) with CRM-marketing connection for closed-loop reporting.
Integrations: bidirectional CRM API, webhooks for real-time scoring, data warehouse for advanced analysis.
Is This for You?
B2B lead generation requires a sales team to work the leads.
Who it's for
- B2B with consultative sales and mid-to-high ticket
- Sales teams frustrated with non-closing leads
- Organizations with underutilized CRM
- Long sales cycle businesses
- Companies wanting real attribution
Who it's not for
- Transactional e-commerce
- Low-value sales without a sales process
- No sales team
- No media spend budget
- Measure success in lead count, not pipeline
Results Guarantee
- Free initial audit of your current funnel
- KPIs agreed before starting
- Weekly reporting with pipeline metrics
- No lock-in if we don't meet objectives
- Full ownership of assets and data
Lead Generation Framework
From anonymous traffic to qualified pipeline.
ICP & Lead scoring model
We define your Ideal Customer Profile from closed customer data. Scoring model combining demographic fit with engagement.
Conversion architecture
Complete funnel: awareness content, stage-based lead magnets, segmented landing pages, progressive forms.
Automation and nurturing
Personalized sequences by segment and behavior. Lead advances only if showing intent.
Attribution and optimization
We connect the entire funnel to closed opportunity. We optimize based on revenue, not CPL.
Implementation Process
From audit to qualified leads.
Funnel audit
CRM analysis, sources, conversion rates. We identify leaks.
ICP and scoring
Closed customer analysis, scoring and segmentation setup.
Assets and automation
Landing pages, lead magnets, nurturing sequences.
Launch
Campaign activation, monitoring, continuous optimization.
B2B Lead Generation Expertise
Team with 10+ years generating qualified B2B leads. €50M+ in generated pipeline. Integrations with HubSpot, Salesforce, Pipedrive. Closed-loop attribution.
Why Invest in Lead Generation
Measurable results from the first quarter.
Frequently Asked Questions
What sales directors ask.
What's the difference between MQL and SQL?
MQL is a lead with fit and engagement per your scoring. SQL is an MQL validated by sales as real opportunity. We maximize MQL→SQL conversion, not MQL volume.
What CPL can we expect?
CPL varies from €5 (B2C) to €200+ (B2B enterprise). But CPL is a vanity metric. What matters is CAC and CAC/LTV ratio.
How long until we see results?
First MQLs: 2-4 weeks. First SQLs: 4-8 weeks. Significant pipeline: 2-3 months.
What if we already have HubSpot/Salesforce?
We work with your stack. Most have the tools but don't use them well. We optimize what exists.
Do we need to create lots of content?
Depends on strategy. For inbound, yes. Outbound and paid can generate leads without intensive content marketing.
How does lead scoring work?
We combine demographic fit (title, company, industry) with engagement (pages viewed, emails, downloads). Real-time scoring.
What metrics do you report?
MQLs, SQLs, conversion rate by stage, CAC, pipeline generated, attributed revenue. Not just "leads generated".
Do you manage paid campaigns?
Yes, LinkedIn Ads, Google Ads, and Meta Ads for demand generation. Integrated with the nurturing system.
Does Your Funnel Have Leaks?
Free audit of your capture system. We tell you exactly where you're losing leads.
Request audit Technical
Initial Audit.
AI, security and performance. Diagnosis with phased proposal.
Your first meeting is with a Solutions Architect, not a salesperson.
Request diagnosis